Yext: The Parts of a Website Broken Down Just for You
A website should be considered as a virtual storefront. You want it to present your content, whether it’s products or information, in a thoughtful way that connects with your users.
With the Internet landscape as vast as it is (and increasingly bigger day by day), your website should contain everything your users are looking for.
Equally important is how it’s all structured. Your business should take advantage of every element your website can offer your target demographic.
Parts of a website
Websites were once simple compared to what they are now. Some hyperlinks, mostly text. Maybe a picture.
But now websites have become opportunities for high quality design. Functional layouts that draw the user’s attention from top to bottom while maintaining an easy-to-use navigation system.
Let’s break down each element of your website to fully understand what you need from your web pages and how to create the best user experience (UX) possible.
A landing page is usually found on your website, but is not the same as the rest of the web pages you might have.
Think of a landing page as where you want your users to end up if they click a link from anywhere outside of your website. You want it to take them directly to what you were offering that interested them.
Instead of potentially distracting them with other options or pages, landing pages usually stand on their own and only provide information on a targeted topic.
You may have created an advertisement for social media services that highlights a sale you are making. The link would click on that ad and take them to a landing page that deals exclusively with the sale and only shows them that information.
By focusing on specific topics or content on your overall site, landing pages can reduce distractions and bounce rates. Bounce rate is the number of users who visit your website but quickly leave after seeing the first available page.
On your mind
Your header is the top section of your website that typically contains things like your company logo, navigation systems (whether it’s drop-down menus, an internal search engine, or both ) and other content such as an image or contact information.
the current trend for headersis to keep them minimalist, but of course it’s up to you and your business whether you want to follow or break the mold.
Headers follow the user through every page they visit, allowing easy access to the navigation system you have in place.
Your company logo should stand out on your website. You want users to recognize that they are on your page after all. There is no set location for the logo, although the header is a good place to start.
The layout of the navigation system on your website is up to you. You can have buttons linking at the top to different pages on your site, or you can zip everything into a drop-down directory.
Today’s users expect superior browsing resourcesincluding a quality internal search engine.
With major search engine services using natural language understandingand complex algorithms to be as accurate and easy to use as they are, your page must contain an equally powerful tool.
Also known as the main image, this is the main image that a user notices first when visiting your page. Typically, you’ll want this image to cover the entire horizontal spread of your page, and incorporating text isn’t a bad idea either.
The image should grab the user’s attention while projecting what your company stands for, be it your values or your product.
A slide takes a series of images and progresses through them at a relaxed pace. This allows you to show users more than one image without taking up more space on your page.
It can be useful to also provide a back-and-forth tool so your visitors can skip forward or back to something that caught their eye instead of having to wait for it to come back.
Of course, the essential element of your website is the content you have on it. And while you might think (not completely wrongly) that all we’re discussing is content, you want to focus on the specific content you’re presenting to your audience.
Whether it’s the product you’re selling, a blog you’re updating, or anything else, your content needs to be accessible to your users. Make sure everything is well organized.
As a tip, make sure everything on your page is well-written and relevant to what your page is about. Search enginelook for relevant, high-quality content when you search the index of results to return to users. So make sure that you have the best content for the user will be useful for SEO.
That doesn’t mean you have to explicitly stick to one topic on your page, though. If you were selling auto parts, for example, you could include blogs about the latest trends in body design or helpful information for your customers, like how to change their tires.
The sidebar is a vertical strip on one side, usually on the left, of your page. You can insert auxiliary data or links, such as recommended products or useful articles related to what the user is looking at.
However, you don’t want to overload the sidebar because it can be quite easy to make your whole layout look cluttered and overwhelm visitors.
The footer is the opposite of the header (get it?) Instead of being at the top of your page, the footer lives at the bottom.
Your website’s footer is a great place to place links to general information such as your contact options, testimonials, and social media referrals.
Users are used to going to the footer for these types of links, so make sure they’re available and easy to find.
Call to action
A Call to actionis more of a concept than a specific thing on your page. This can take the form of a pop-up ad, an interactive banner, or even a well-written link at the top of your page.
Essentially, a call to action is something that prompts your visitor to interact with your page. It doesn’t have to be a purchase; it can be simply clicking on another page. But getting users to interact with your page can improve their experience as well as your conversion rates.
A blog is a great tool for SEO and increasing traffic rates. Even if your business is focused on selling products, getting users to your site through a blog is extremely important because that traffic can browse your page until they find something they like.
Blogs give your page more content for search engines to find and connect users with, so as long as they are well-written and relevant to your product or company mission, they can be a powerful way to attract more people on your website.
There are several types of forms, and they can all be very useful for user engagement and data collection.
Forms can include customer service feedback, mail sign-ups, or contact services, which tend to be particularly useful.
Users enter a message they’d like to send to your business and include their contact information. This is an easy way to collect user information that will be useful in managing your site as a whole.
Internal or external links
You may want to refer to content you have elsewhere on your site that users view. This is an internal link. Internal links can include an image of the product, or if it’s a helpful article, then just text would do.
While you don’t want to add external links that direct your users to competitors, they can be considered useful if your page connects visitors with other helpful blog posts that cover what they’re looking for.
External links are also a great way to save statistics or specific information about your page.
What your website includes in this list is up to you. But your layout should keep in mind the user experience and the time they spend browsing through your content.
Whether it’s one-click access to what they’re looking for, or a well-organized collection of products for a user to browse, your website should be carefully designed. With so much competition on the global web today, you need your site to stand out, and by understanding all of these parts, we’re confident you’ll be able to create something amazing.