What does it take to start an online gaming website

The internet age has brought us tons of quality of life improvements. Millions and millions of physical services have been slowly converted to online form for greater accessibility and convenience. Online gambling is easily one of the most profitable businesses in the world. Recently, it has transformed into one of the major Internet-based industries, with online games bringing in billions in annual revenue.

The industry’s success comes from the storied history of technological breakthroughs and innovation and inflexible demands. There has simply never been a better time to get into the business than now. The future remains bright for the market, with experts forecasting revenue to reach $117 billion over the next five years, more than double the $58 billion in revenue in 2018.

Operating mode

There are two ways to enter the world of online games. You can be integrated as an online gaming affiliate or an iGaming operator.

As the last, you can expect high start-up costs, with legal and policy boxes to check. However, all your hard work pays off over time as it becomes a player’s favorite.

On the other hand, getting started as an online gaming affiliate is much easier and more profitable. In fact, you’ll likely earn more than you invest, as long as you have the skills, experience, and platform to market to people online. Everything you need to know about casino affiliate programs will be summarized below, including its operation and eligibility.


Certain online gaming elements are essential to your success and acceptance of your platform as a reputable iGaming provider.

Affiliate Marketing

Affiliate marketing is a crucial option when starting an online gaming business. Affiliates are usually influencers such as streamers, bloggers or even popular gamers. They help curate a large audience of your platform, funneling their audience to you for a commission. In return, you get more players, higher visibility, and consistent lead conversion.


You need a license to own and operate an online casino in any country. The best part about getting a license is that you can get it from vendors inside and outside your region. On the cheaper side, getting a license can cost you between $15,000 and $20,000, while more expensive options tend to start from $40,000. The more your license provider that is, the more players you attract. Due to their history, the old European gambling licensing jurisdictions are often considered the best.


It is not an online gambling site without a website. You want to design something simple yet classy, ​​minimalist yet beautiful. Avoid fancy designs that justify unnecessary graphics. Players prefer faster loading sites; so it’s in your best interest to hire a professional and create a smooth web experience. You also want to create a smooth UI experience, avoiding bloatware that can give off bad impressions.

Content and partnerships

Online gaming sites are judged on the type, range and quality of games. If you want to bring together many players, the diversity of content is a crucial detail that should not be overlooked. You want to target the most in-demand and popular games in genres like baccarat, blackjack, bingo, slots, roulette, poker, live casino, and more.

To get these contents, you need to partner with the right software developers. Target those who create games and platforms for unique products, customizable to your liking. Alternatively, you can consider B2B companies that provide tool packages containing game content from other vendors.

Payment Options

The payment options you offer on your platform help build customer loyalty. You want users to effortlessly deposit and withdraw funds from the platform. So, look to partner with payment providers ranging from traditional services like banks and credit and debit card companies to alternative payment methods like PayPal, e-wallets, etc.

Operating cost

There is no one-size-fits-all answer for the monetary requirements needed to start an online gaming website. Each choice you make in each step determines whether your gross total would be higher or lower. Designing from scratch undoubtedly costs more than buying a template and filling it out. Also, buying a game package with five software developers will cost more than partnering with just one developer, and so on.

Additionally, expenses will come from both pre-launch and post-launch. The latter involves marketing, compensation, software, start-up costs, licenses, etc., making it the most expensive development phase. Post-launch state is more about maintenance than development, so it’s less expensive and usually pays for itself through revenue. Of course, at this point, it means the website has been finalized and is starting its operations successfully. Overall, marketing is the biggest cost when opening and running an online gaming website.

Daniel L. Vasquez