Website Design – The Benefits of Building a Business Website
“Why a website design process? Just give me such a beautiful website that gets the job done! Stop for a moment. Step into the customer’s shoes and think about what you would like to see on a site like yours. Don’t rush with the answers. Think about it deeply. You enter the site, any site – what are you interested in? What are you attracted to? What is it that speaks to you and makes you want to continue browsing the same site?
If you stretch a second thread between all the topics that will be covered, most of them (and certainly the most engaging!) Will most likely relate to the visuals of the site. Visuality in the sense of what the site looks like and how the user interacts with the site. Website design is all about that. The more interesting, fluid and engaging this experience, the more glorious it is! Here you can visit the best website developers.
Why is web design really important to me from a business standpoint?
Do you know that you come to visit a friend and the table looks familiar to you, then you realize that it is the same table as your parents, and maybe your other friends too? And that, in fact, everyone bought the same table from a big and famous chain? It might not be that bad, but honestly, does it seem a little cheap…?
Now imagine a very similar situation, but it is a certain image instead of a table. Instead of a house, we’re talking about all of the business websites in your domain, and everyone uses the same image. Does this sound professional to you? Wouldn’t that make you suspect that maybe, just maybe, there’s no difference between business and business? Or are you a little dishonest? Creating a sense of reliability, professionalism and differentiation in the market is where the role of a web designer comes in.
Designed websites are designed to ensure that your site is unique. And not only different, but also suitable for your business in every possible way. This is a critical issue when it comes to user experience, or in other words – the feeling the customer gets when they browse your site. Does he recognize the brand and its values, love the site, find what he needs, is he convinced to make a deal with you? All of these are directly affected by your website design process.
Building Designed Websites – A Smart Return On Investment
Granted, this is one of the biggest concerns for customers, and rightly so. We live in an urgent business reality. But this is precisely also the reason why the enormous advantages of designed websites should not be underestimated. Look at it through the following glasses:
What are the business results of a site like mine?
A standard website that is actually a duplicate of a template with minor modifications is a much less impressive website and as a result it will have lower business results. It is very difficult to achieve effective marketing results with a standard website. It makes sense to expect that the less unique a site is, the less it speaks your business language, the less successful its business results will be.
Worse, if the site sends the wrong message, it can attract the wrong customers and produce a lot of work that will waste a lot of time reaching out to irrelevant customers. Therefore, the result of your website design should convey the spirit and soul of your business. Professional web design knows how to create uniqueness for your site, and in the end, the end customer will respond emotionally positively to the end product.
How long will the site serve me?
This is one of the questions that most customers do not ask themselves. A professionally designed and built website can serve you for years. On the other hand, a simple and elegant website with one design template can prove to be commercially unsatisfactory even within 1-2 years. In other words, if you want to build a new website in two more years and spend more time designing, then you are actually spending a lot more money than creating a professional website up front.
The difference between what I want as a business and what my client wants
This is the smallest consideration when it comes to building websites. Most of the time, the business comes with some expectation that is what they would like their site to do, but almost completely forgets to look at the marketing side – what the customer would expect from the business. Different companies can create amazing websites, but difficult in terms of customer friendliness. In such a situation, customers simply will not navigate the site. It’s important to understand that in the right web design process, we know how to identify what will attract and speak to your customers the most.
The website design process starts with the end result
To examine the design aspect of your website, it is important to consult with a web design company that is familiar with the field of marketing. Such a business will steer the process to the right questions, characterize the right problems and solutions, and deliver a professional website designed and geared towards a real business result.
What is open source website design?
Why open source sites?
Open source infrastructure based website building platforms are content management systems whose source code is available to those who use them.
In this working configuration, the webmaster can modify the source code and adapt the site infrastructure to his needs.
In contrast, closed source web management platforms are closed systems. The webmaster is only exposed to his user interface and not to the source code behind the infrastructure on which he is built.
These systems are much less flexible in making adjustments and modifications. Nevertheless, they offer many other benefits to the users.
The next article will discuss the pros and cons of running a website on an open source infrastructure. We will understand when it would be interesting for users to choose a closed management system for the company’s website.