Web Wisdom: How to Update and Upgrade an Outdated Website Design | The Advertiser – Cessnock

If you find yourself with a website that doesn’t quite meet the design and function parameters you need, here’s how you can update and upgrade an outdated website design. Photo provided

Our overreliance on the online environment has made most of us web savvy. Most people can easily identify a website that’s too slow, too old, and won’t serve us the way we need it to. There are many outdated websites online, and while they may serve their purpose of educating audiences or converting customers, there are ways to update them and be more successful.

If you find yourself with a website that doesn’t quite meet the design and function parameters you need, here’s how you can update and upgrade an outdated website design.

Hire a website design agency

The fastest and most reliable way to update and upgrade your website is to work with an agency that offers web design in Melbourne. Agencies like this will have web developers, designers, content specialists, and UX (user experience) professionals all under one roof.

This means that your website receives feedback from a range of different professionals to improve every element of your website experience. It’s true that a website design agency costs more than a DIY approach, although getting it right the first time will save you money in the long run and save you from updating your website for a long time.

Perform a thorough website audit

Knowing that your website is old and in need of an overhaul is not enough information to make a change. You need to perform a thorough website audit that can accurately identify issues and diagnose issues that you didn’t even know your website was having.

This audit will also serve as an action plan, and you can start with the most important issues and then move on to other less important improvements. There are many platforms that offer free website audits, but the best online tools are usually available with a paid subscription.

Choose a modern theme

An easy and effective way to update and upgrade your website is to choose a modern theme and install it on your website. This can eliminate all the decision fatigue that comes with redesigning a website, and there are plenty of free or very affordable website themes out there.

You can even focus on a theme designed for your specific website – be it a blog, online store, media platform or anything else. Another great factor of these modern themes is that they update over time and you can enjoy small refreshes from time to time.

Explore new trends

You can’t expect to know which part of your website is outdated if you don’t spend the time exploring the different types of websites. Jump into websites that serve all sorts of niches, services, and products and you’ll take inspiration from all sorts of features.

Create a storyboard of the things you like and then you can have a full picture of what your website should do, and you’ll have a better brief if you choose a web design agency.

Re-evaluate the purpose of your website

Doing things just because they’ve always been done a certain way isn’t reason enough to keep doing it. Dust off your business plan and really get in touch with your website’s goal so you can determine if you’re meeting that goal or calling it short.

This deep thinning might actually be the best investment you have in your business and it might steer you in new directions and discover a different purpose for your website.

It’s always a good idea to evaluate your website frequently, as digital trends can change quickly and consumer expectations can also change quickly. Another thing to remember is that you want to upgrade things that have a purpose, not just update things that look old – be intentional!

Daniel L. Vasquez