The Importance of Developing an SEO Friendly Website Design
When you think of SEO, the first thing that may come to mind is to improve your rankings on search engine results pages (SERPs) by incorporating relevant keywords into your website that resonate with your audience. target audience and your customers. You may not immediately think of the impact an SEO-optimized website design has on your website’s ranking in search engine results.
The philosophy behind Google’s new Core Web Vitals is, as Google states, to measure “how users perceive the experience of interacting with a webpage and to contribute to our ongoing work to ensure people get the experiences most useful and enjoyable on the web”. To comply with Google’s Core Web Vitals and ensure an exceptional user experience, it’s essential to balance the art and science of web design and SEO when building your business website from the start. project. I had the opportunity to speak with Lisa Sabin-Wilson, co-founder and COO of WebDevStudios and founder of web design studio, eWebscapes, about ensuring your website is effective for humans AND search engines. search with an SEO friendly web design. Keep reading to learn more.
The Importance of Developing an SEO Optimized Web Design
Whether you are designing a website from scratch or conducting a website redesign project, the importance of incorporating a comprehensive SEO strategy from the start of a website design project cannot be overstated. Sabin-Wilson said, “It’s extremely important to make sure you consider SEO from the start of a website project. Planning is just as important as planning the look of the header or font you are going to use. »
And while you may have the best intentions of combining your web design and SEO just before your new website is ready to launch, Sabin-Wilson explains why you should flip the script on this thought process. “SEO is not just a department. You don’t just bring in the SEO expert at the end of a project to walk through it. It’s really a strategy that your designers need to consider, and your developers need to factor in. And that’s something that needs to be part of that initial analysis.
If you’re worried about how creating an SEO-optimized web design will impact your site’s artistic design, Sabin-Wilson urges you to keep this in mind: “Search engines will find [your website] because you gave them a reason to find you. And search engines don’t care how your website looks from a visual perspective.
Best Practices to Ensure You Have an SEO Optimized Website Design
It can be difficult to know where to start with your website design and SEO project. You can start by mirroring your website design based on the following considerations:
- What are your business goals?
- How do you want your target audience to find you?
- What are the marketing trends in your industry?
- What keywords do you want to rank for?
- Which of these keywords generate the most conversions?
From there, you can use this information as the basis for your SEO-optimized website design. Here are some best practices to keep in mind or make sure your website design partner adheres to:
1. Include copy on the homepage
It can be tempting to keep the amount of information on your homepage to a minimum, but search engines like to see text on your homepage. An SEO-friendly website design for your homepage should include enough space to incorporate optimized copy that features your keyword search terms. Take a look at an example of tweaking how to build a homepage that balances both website design and SEO.
The original design did not incorporate any space to include optimized content on the page. However, the second, more SEO-friendly website design incorporates a small text box to include enough optimized content to appeal to search engines and humans.
2. Use keyword research to inform the design, architecture and sitemap construction of your SEO website
When you use your keyword research to inform your website building project, your selected keywords can help build your SEO friendly website design. Plus, when you know what search terms your target audience is using, you can use that knowledge to optimize your design strategy and marketing strategy to ensure your content resonates with them.
Common mistakes that can hinder the effectiveness of your SEO website design
There are a few common mistakes to watch out for once you’re ready to start designing your SEO-friendly website. The most important thing is to monitor your site’s performance very closely after your new website design goes live. If you notice a drop in the number of customer inquiries or your page rankings on the SERPs, let your website designer or SEO partner know. The goal of redesigning your SEO website is to drive more traffic to your site and increase conversions, so if you notice even the slightest drop in your site’s performance, there could be a few different issues to consider:
- The no-index tag, which tells search engines not to search the site during the design phase of your website redesign project, should be disabled once your site goes live. It can be a small but costly error that is not caught early enough.
- 404 redirects for your website were not done correctly for all your website URLs, NOT your website pages. Your site URLs include blog posts, videos, images, PDFs, and more.
There are a few tools you can use to make sure your website design and SEO strategy is working as it should:
- Google Page Speed Insights – PageSpeed Insights analyzes the content of a web page and then generates suggestions to make that page faster.
- WebPageTest – WebPageTest is an open source project which is primarily developed and supported by Google as part of its effort to make the web faster. NOTote: Be sure to check the “private” box!
- Tenon.io – Tenon.io can identify Section 508 and WCAG 2.0 issues in any environment – even on your local. Because production is a bad place to discover bugs.
- TotalValidator – Total Validator will validate your HTML and CSS code, check that pages are accessible, run a spell check and check for broken links.
- CrossBrowserTesting.com – Cross Browser Testing can help you test the browser compatibility of your website, especially on mobile.