PlantX and Portfolio Coffee launch new e-commerce website

Portfolio Coffee’s new e-commerce platform under the new domain,, emulates PlantX’s rebranding efforts to comprehensively modernize the identity of its subsidiaries in a way that echoes PlantX’s core values ​​of quality and innovation. The new e-commerce strategy, which provides a user-friendly and interactive online shopping experience, aims to further Portfolio Coffee’s mission to help its customers (re)discover coffee by offering farm-fresh coffee to the cup from direct trade. from renowned farms around the world and roasted in Canada.

The decision to launch the new e-commerce platform was driven by the impact of PlantX’s earlier efforts to rebrand its wholly owned subsidiary, Little West, LLC (“Little West“). After setting up PlantX’s e-commerce strategy to launch its new website in April 2021, Little West experienced growth in the 12 months following the rebranding of its website, compared to the 12 months prior to the rebranding. The favorable impact of the new e-commerce design can be seen in Little West’s monthly revenue growth in March 2022compared to March 2021when Little West reported income of $53,296 and $21,797, respectively, reflecting a 145% revenue increase. Moreover, compared to March 2021the average order value and the number of visits to the online store for March 2022 increased by 16% and 136% respectively.

Select Little West financial information

March 2021 (pre-rebrand)

March 2022 (after rebranding)

% Increase

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Visits to the online store




“We know from various market research reports that e-commerce website designs are key to building customer loyalty and building brand awareness,” said PlantX CEO, Lorne Rapkin. “Nearly 60% of all online consumers prioritize website design when judging a company’s credibility,1 75% of consumers evaluate their opinion of an e-commerce service solely on the design of its website,2 and nearly 90% of online shoppers are more likely to return to a website if they have a good online user experience.3 These are just a few considerations that drove our decision to invest heavily in an e-commerce design strategy that can help PlantX and its affiliates propel e-commerce impact. Needless to say, we look forward to discovering the many facets that PlantX website design will help Portfolio Coffee grow. »

The financial results disclosed in this press release are prepared by management and have not been audited or reviewed by the Company’s auditors. Unless otherwise indicated, all amounts are expressed in Canadian dollars.

About PlantX Life Inc.

As the digital face of the plant community, the PlantX platform is the one-stop-shop for everything plant-related. With its fast-growing vertical categories, the company offers its customers across North America more than 10,000 plant products. As well as offering meal and houseplant deliveries, the company is currently planning to expand its product lines to include cosmetics, clothing and its own brand of water – but the company is not limiting itself. to an e-commerce platform. The company uses its digital platform to create a community of like-minded consumers and, most importantly, to provide education. His successful business is built and strengthened on partnerships with top nutritionists, chefs and brands. The company is eliminating barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.

About Portfolio Coffee Inc.

Portfolio Coffee is led by an executive team with over 20 years of experience working with award-winning farms across the global coffee supply chain, as well as specialty coffee roasting and retailing. Through its wholesale roaster, Eh Coffee Corp., Portfolio Coffee brings exquisite everyday specialty coffees to homes and businesses around the world. Portfolio Coffee is a Toronto-based specialty coffee and tea retailer and e-commerce platform ( that connects customers with directly traded barista-quality beans from esteemed family farms, which are typically reserved only at cafes. Founded in 2016 and 2019 respectively, Eh Coffee and Portfolio Coffee work together to carefully consider crop selection and best practices in coffee storage, transportation and grading to ensure their specialty batches are maintained.

The Company’s website is

Forward-looking information

This press release contains “forward-looking information” within the meaning of applicable securities laws. Any statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some cases, forward-looking information may be identified by words or phrases such as “may”, “will”, “expect”, “likely”, “should”, “would”, “plan”, ” anticipate”, “intend”, “potential”, “proposed”, “estimate”, “believe” or the negative form of these terms, or other similar words, phrases and grammatical variations, or statements according to which certain events or conditions “may” or “will” occur, or through discussions of strategy. Forward-looking information contained in this document includes, but is not limited to, statements relating to the launch of the new e-commerce platform of Portfolio Coffee and the Company’s business and strategic plans.

By its nature, forward-looking information is subject to inherent risks and uncertainties which may be general or specific and which give rise to the possibility that the expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that the assumptions are not correct and that the objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information contained in this press release, including, without limitation: the ability to the Company to comply with all applicable government regulations, including all applicable food safety laws and regulations; impacts on the Company’s business and operations due to the COVID-19 outbreak; the conflict in Eastern Europe, a limited operating history; the Company’s ability to access capital to meet its future financing needs; the Company’s dependence on management and key personnel; competition; changes in consumer trends; foreign currency fluctuations; and general economic, market or business conditions.

Other risk factors can also be found in the Company’s continuous disclosure documents, which have been filed on SEDAR and can be viewed at Readers are cautioned to carefully consider these factors, as well as other factors, uncertainties and potential events, and not to place undue reliance on any forward-looking information. The forward-looking information contained herein is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management as of the date such forward-looking information is made. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, estimates or opinions, future events or results or otherwise, or to explain any material differences between subsequent actual events and such forward-looking information, except as required by applicable law.

SOURCE PlantX Life Inc.

Daniel L. Vasquez