Panavision revamps its website: an educational gem for filmmakers – YMCinema

Panavision has a new website. And it was time. This new website contains a lot of useful educational content about Panavision cameras, lenses and services. It’s a real educational gem for filmmakers. Check it out.

On the Panavision website.

Panavision is an American motion picture equipment company founded in 1953, specializing in cameras and lenses, based in Woodland Hills, California. Formed by Robert Gottschalk as a small partnership to create anamorphic projection lenses during the widescreen boom of the 1950s, Panavision expanded its product lines to meet the demands of modern filmmakers. The company launched its first products in 1954. Originally a supplier of CinemaScope accessories, the company’s line of widescreen anamorphic lenses quickly became the industry leader. In 1972, Panavision helped revolutionize cinema with the lightweight 35mm Panaflex camera. Over the years, Panavision’s Super 35mm and large format technologies have underpinned the artistry behind many of the classic films we all know well.

Panavision System 65. Photo: Panavision website
Panavision System 65. Photo: Panavision website
Panavision Lightweight II.  Photo: Panavision website
Panavision Lightweight II. Photo: Panavision website

By the early 1980s, Panavision had committed all its resources to developing the Panaflex Platinum camera. Beginning with the Panaflex revolution, filmmakers intensified their demands for ever smaller and lighter motion picture cameras. In 1991, the company launched its new 65 mm technology, the System 65. However, it was overtaken by the ARRIFLEX 765 developed by ARRI. In 1997, Panavision responded with the Millennium, a camera that re-examined all aspects of existing 35mm technology. The Millennium XL soon followed, further reducing the camera body by using two film gears instead of the single gear design. The XL was the first product in Panavision history to win both an Academy Award and a Primetime Emmy Award within the first year of its official release. As for digital cinema, Panavision offers its digital flagship, the DXL 2 which is based on the RED Digital Cinema Vista Vision Monstro sensor.

BTW, in homage to the mighty 65mm format, we’ve created the YMCINEMA 65 which is a perfect gift for movie buffs — discover it on our website.

Panavision 65 Vintage.  On the Panavision website.
Panavision 65 Vintage. On the Panavision website.

Panavision has just renewed its website. Now, Panavision cameras are presented in a much more convenient way and the user interface allows readers to learn more about its excellent machines. Additionally, the website has a DXL menu simulator, data rate, and format comparison calculators.

Panavision DXL2 simulator.  On the Panavision website.
Panavision DXL2 simulator. On the Panavision website.

When it comes to optics, filmmakers can now explore Panavision’s exclusive anamorphic and spherical lenses for Super 35 and large format acquisition, as well as Panavision’s selection of third-party lenses available worldwide.

On the Panavision website.
On the Panavision website.

Finally, the site curates useful educational content and resources on filmmaking regarding production and publishing. You should probably check it out at Panavision.com.

Daniel L. Vasquez