Lightspeed launches new branding and website

This press release was originally issued by Release Wire

Morristown, New Jersey—(Release Wire) – 04/29/2022 – Lightspeed Financial Services Group LLC (“Lightspeed”), the home of professional traders, has announced the name change of Lightspeed. The rebranding includes a new logo, visual identity and website available at

The rebrand reflects the growth of the business and reinforces the company’s commitment to providing innovative solutions to our customers and fueling future growth. “I am thrilled with our new branding and logo,” said Farid Naib, Lightspeed President and CEO. “This marks an important step in our transformation journey and symbolizes our efforts to evolve Lightspeed to more accurately reflect who we are and what we stand for.”

The streamlined, modern design provides easy navigation and a user-centric, responsive experience across all platforms and devices.

“After many months of work, we are pleased with the outcome of the new website and believe it accurately reflects our increased focus on customer empowerment,” said Dina Badia, Chief Marketing Officer at Lightspeed. “The new website combines our commitment to meeting the needs of sophisticated traders by delivering maximum value in the form of fast trade executions, highly advanced customization and exceptional customer support.”

About Lightspeed
Lightspeed Financial Services Group LLC is a leading provider of stock, options and futures brokerage services for active and professional traders. Lightspeed’s combination of highly customizable real-time, ultra-low latency solutions and world-class expert service keeps traders at the top of their game, regardless of market conditions. Based in Morristown, NJ, their features of service, stability, and technological know-how are trusted by merchants across the United States and the world.

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Daniel L. Vasquez