KYX unveils new website design alongside key strategic investments

A renewed brand presence with new leading investors

LOS ANGELES, October 25, 2022 /PRNewswire/ — KYX, the footwear industry’s premier try-before-buy and rental platform, has unveiled the next iteration of its website, featuring a sleek, modern and more neutral look.

This news follows an additional investment from SeventySix Capital, which led the previous round, alongside new investments from NBA All-Star. Deron WilliamsGSW Sports Ventures, Goodwater Capital and the a16z Scout Fund.

The relaunch continues the brand’s overarching goal of appealing to a wider audience outside of traditional “sneakerheads” by lowering the barrier of entry to limited-release footwear. KYX members can now expect a more seamless experience, from the new Sneaker Tracker to KYX tokens, a Web3-compatible currency that can be applied to buy sneakers. Additionally, the brand is introducing a new discount price system to encourage users to purchase the shoes after experiencing them. This try-before-you-buy feature is currently lacking in the resale industry, where customers cannot return shoes after wearing them.

“The refreshed website and rebranding is a big step forward for KYX as a brand. The experience is easier to navigate, coupled with our in-house product photography and deep discounts on purchases. Our goal is to reinforce the idea that sneakers really are for everyone, whether you’ve been a fan for decades or since yesterday.” – Leland GrossmanKYX marketing manager

As KYX continues to grow and revolutionize the sneaker industry, next steps include a NIL relationship with select local businesses USC Athletes, a Los Angeles-based hotel partnership, in addition to digital integrations with larger traditional retailers. KYX is only scratching the surface when it comes to a series of additional activations and collaborations in the sports, sneaker, and apparel rental space.

“We’ve come a long way in a short time, but we still respect the challenge ahead of us. With all the new developments on our updated site to strategic investors, we’re sure everyone will be renting their sneakers from KYX soon!” – Brian MupoCEO and co-founder of KYX

About KYX:

KYX is the premier sneaker subscription platform, revolutionizing footwear culture by providing all-inclusive access to a huge rotation of authentic, limited-release styles. KYX offers access to over 300 silhouettes across three membership tiers. Subscribe to KYX and get new sneakers every month – wear them freely, then choose to keep them, buy them, or trade them in for your next pair.

The Web:

For all other press inquiries, contact:

Anthony Brooks – KYX PR
[email protected]
Leland Grossman -KYX Marketing
[email protected]


Daniel L. Vasquez