Kennected launches new website design to make website easier to use
LinkedIn’s online lead generation and automation company Kennected has updated its website with a new design that aligns with its mission and also does a better job of showcasing the powerful features of its flagship products. business. Readers can learn more about the company’s LinkedIn automation tool by visiting the link: https://kennected.org/linkedin-automation/.
Kennected just finished redesigning their LinkedIn homepage and automation page. The company said the reason for the change was to address some of the concerns raised by potential customers regarding the design of the website. After understanding exactly what its customers were trying to communicate to them, the company decided to undertake a major overhaul of its content and visual design.
Clients have complained that the website doesn’t provide illustrative examples of what the company’s Cloud Kennect tool is and how it could actually help them get noticed on LinkedIn. Cloud Kennect is a feature-rich tool that allows users to connect and host meetings with their ideal LinkedIn audience. Although the software offers many useful features, the old website poorly presented its value proposition. This lack of clarity in communicating software strengths has been identified as one of the main reasons why customers do not choose to engage with the company’s products as intended. The site redesign team identified this weakness and then set about fixing it.
Now, Kennected’s website features visually appealing screenshots of the company’s software solution, along with detailed descriptions of exactly how the software can help a company achieve goals like easily choosing their audience. target, create campaigns with tracking, personalize their messaging, send messages through their smart inbox and in-app chat, get real-time analytics and key insights for their campaigns, and more .
The new website design also features a dedicated section where Kennected customers can better understand how the company’s products can specifically serve their industry. The website explains very well the benefits of the company’s flagship products for professionals such as coaches, financial advisors, insurance agents, real estate agents, recruiters, SaaS marketers and salespeople.
The website also has a nifty ROI calculator that allows marketers to gauge their expected ROI for 1 year in terms of expected revenue and total percentage. Users are required to enter their close rate and average deal size and they receive an estimated ROI value based on standard 1-year pricing and an average of 5 meetings booked each week using Kennected .
The company also paid close attention to the look of the website with the refresh and it now has a different color scheme and a new logo. A company spokesperson spoke about the upgrade to the design language saying, “Kennected continues to be the fastest growing SaaS company in the LinkedIn automation space. Recently, it also hired its first marquee reporter to document the organization’s growth. We wanted a web presence that matched our current success and also the company’s ambitions for the future. The Kennected team changed the company’s brand color from cornflower blue to a timeless black and white themed logo, with sleek blue and white and coral accent colors throughout. The new design aims to reflect the dynamism of the company, which values our ability to constantly innovate and meet the ever-increasing expectations of our demanding clientele. Our customers are forging new paths in their respective industries and we want to deliver a software solution that will always keep pace with their massive expansion and brilliant growth strategies. The redesign lets them know we’re growing with them and will always be here to solve their LinkedIn lead generation and marketing challenges in the easiest, most direct, and most effective way possible.
Readers interested in learning more about the company can check out a recent press release that illustrates its rapid growth and also documents Kennected’s many rave reviews from its many satisfied customers.
For more information about Kennected, contact the company here:
201 S Capitol Ave Suite 800, Indianapolis, IN 46225