kawarthaNOW launches new website section for its Keep It In The Kawarthas® Choose Local campaign

The new section of the kawarthaNOW Choose Local website is dedicated to promoting local businesses in the greater Kawarthas area. This is the first phase of the Keep It In The Kawarthas® campaign. launched in the New Year, to help connect consumers with local businesses in Peterborough County, the City of Kawartha Lakes and Northumberland, Hastings and Haliburton counties. (Photo: kawarthaNOW)

kawarthaNOW has launched a new “choose local” section on its website dedicated to promoting and supporting local businesses and consumers who choose local first.

The new section of the website is the first phase of kawarthaNOW’s Keep It In The Kawarthas® campaign to help connect consumers with local businesses in the greater Kawarthas area – including Peterborough County, City of Kawartha Lakes and the counties of Northumberland, Hastings and Haliburton.

“During the pandemic, we’ve all seen the campaigns encouraging us to support local businesses,” says Jeannine Taylor, Founder, CEO and Publisher of kawarthaNOW. “Lockdowns are hopefully long gone, but there’s never been a greater need to promote local. Consumers still want to choose local first, and we’ve dedicated an entire section of our website promoting local businesses in our region.

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Jeannine first conceived the concept of Keep It In The Kawarthas® in 2012, long before local selection campaigns became ubiquitous. This initial concept included a registered trademark, a prototype logo, and a limited run of high-quality local shopping bags as promotional items, which proved to be very popular.

Inspired by the surge of support for local businesses during the pandemic, Jeannine resurrected the concept and began to develop a more comprehensive campaign. The launch of the new Choose Local website section – where people can read more than 120 stories about local businesses – is just the start of kawarthaNOW’s Keep It In The Kawarthas® campaign which, once fully launched in Over the course of the new year, will go far beyond just creating awareness of the importance of supporting local businesses.

“Our full campaign will be more than just a hashtag — it will be something that can really help local businesses reach new customers,” she says. “While we have a giveaway season promotional package to celebrate our new website section, Keep It In The Kawarthas is more than a short-term marketing campaign. This will be an ongoing and evolving campaign to support local businesses and encourage people to choose local first.

kawarthaNOW believes that when customers know a business is owned by a local business, they will choose local first and embrace and support that business.  (Photo: kawarthaNOW)
kawarthaNOW believes that when customers know a business is owned by a local business, they will choose local first and embrace and support that business. (Photo: kawarthaNOW)

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Jeannine points out that kawarthaNOW, as a local business itself, has experienced many of the same challenges that local business owners continue to face even as the pandemic wanes – such as growing competition from large corporations and tech giants. the Internet like Amazon.

That’s why kwarthaNOW’s Keep It In The Kawarthas® campaign is unique, she says.

“Our team researched all types of local support campaigns across North America and we believe this is the first local choice campaign created by a local business for other local businesses,” says Jeanine.

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“It’s great that there has been government support to help local businesses through the pandemic, but that support won’t always be there,” says Jeannine. “Local businesses need to come together to support each other. We all succeed when that happens.

The Keep It In The Kawarthas® brand is an example of local businesses supporting each other. The brand materials were developed by Amy E. LeClair Graphic Design and Brand Studio in Cavan Monaghan Township.

What also makes the Keep It In The Kawarthas® choose local campaign unique among others, says Jeannine, is kawarthaNOW’s ability as a local digital media company to reach a wide audience of local businesses and consumers. .

“We have over 70,000 regular readers of kawarthaNOW.com and over 77,000 followers on our social media and subscribers to our weekly VIP enews,” Jeannine notes. “We are already well positioned to promote local businesses in the greater Kawarthas area and our new website section is just the start.

The new section of kawarthaNOW's Choose Local website is the first phase of its Keep It In The Kawarthas® campaign to promote and support local businesses in Peterborough County, the City of Kawartha Lakes and the counties of Northumberland, Hastings and Haliburton.  With 70,000 regular readers of kawarthaNOW.com and more than 77,000 followers on its social media channels and subscribers to its weekly VIP enews, kawarthaNOW is able to reach a wide range of local businesses and consumers.  (Graphic: kawarthaNOW)
The new section of kawarthaNOW’s Choose Local website is the first phase of its Keep It In The Kawarthas® campaign to promote and support local businesses in Peterborough County, the City of Kawartha Lakes and the counties of Northumberland, Hastings and Haliburton. With 70,000 regular readers of kawarthaNOW.com and more than 77,000 followers on its social media channels and subscribers to its weekly VIP enews, kawarthaNOW is able to reach a wide range of local businesses and consumers. (Graphic: kawarthaNOW)

The Keep It In The Kawarthas® campaign is exclusive to local businesses. Businesses interested in learning more and being the first to know when the full campaign is launched can visit the new choose local section on the kawarthaNOW website and join the mailing list for local businesses.

kawarthaNOW has also already created two Keep It In The Kawarthas® Facebook groups — a group for local businesses and a group for the local buyers — to prepare for the full launch of the campaign, says Jeannine, who reveals how passionate people are when it comes to supporting local businesses.

“We developed membership in our Facebook groups for this campaign,” explains Jeannine. “Right now, we have nearly 500 members in our local business group on Facebook and over 2,100 members in our local shoppers group on Facebook.”

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According to Jeannine, the combination of kawarthaNOW’s website and social media reach creates a powerful opportunity for local businesses.

“I think of us as matchmakers,” she says. “We have a large audience of residents, cottagers and visitors to the greater Kawarthas area. A large majority of them want – and will support – local businesses. They need to know who is local, where they are and what they offer. We’ll show local shoppers where to choose local and why they should choose local first. »

The new section of the Choose Local website is one way the Keep It In The Kawarthas® campaign will let people know where they can find local businesses to support.

“If you see an article about a business in our Keep it in The Kawarthas section, you can be sure that the business is locally owned,” says Jeannine.

Do you know anyone who regularly supports local businesses?  Give them the recognition they deserve and invite them to become Kawartha Localists™!  (Photo: kawarthaNOW)
Do you know anyone who regularly supports local businesses? Give them the recognition they deserve and invite them to become Kawartha Localists™! (Photo: kawarthaNOW)

In addition to promoting local businesses, kawarthaNOW will also recognize and reward people who choose local first through its innovative Kawartha Localist™ initiative.

According to Jeannine, a Kawartha Localist™ is an individual or business owner who chooses local first whenever possible as part of their daily life. This could be someone who is used to shopping locally and promoting local businesses to friends and neighbors, or a businessman who regularly chooses local suppliers.

People can nominate a Kawartha Localist™ by visit the choose local section of the website.

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As the full launch of the Keep It In The Kawarthas® campaign arrives in the new year, Jeannine says kawarthaNOW is celebrating the launch of its Choose Local section with a special offer for local businesses to help promote their holiday and year-end sales.

Local businesses who want to be the first to know about the full launch of the Keep It In The Kawarthas® campaign – and receive exclusive offers – can join the mailing list for local businesses.

“We’re thrilled to be able to support local businesses now, but we’re even more excited about the full launch of our Keep It In The Kawarthas campaign,” Jeannine said. “We believe our Choose Local campaign will be a game-changer for how local businesses can work together to support each other and our local economy.”

Daniel L. Vasquez