J2 Aircraft Dynamics Launches New Website
UK-based proprietary software company, J2 Aircraft Dynamicscreated a new website to reinforce its brand references and improve the dialogue with its new customers, in partnership with the creative technology studio Creative Appetite.
J2 Aircraft Dynamics software and consulting services are used throughout the global aerospace industry as fundamental tools for the design, analysis and modeling of fixed and rotary wing aircraft. The new website is designed to communicate the exceptional capabilities of J2 products, which are becoming a leading standard for aircraft modelling, analysis and simulation.
“We are delighted to have worked with the team at Appetite Creative to develop a professional and user-friendly website,” said Paul Jenkins of J2. “Having a website that clearly shows the benefits and features of our Universal Tool-Kit software and encourages new customers to contact us is essential to the growth of our business.”
“Presenting the J2 product line in an accessible and informative way was key to this project – and our designers have worked hard to deliver a compelling website that truly speaks to J2,” said Jenny Stanley, MD at Appetite Creative. “Websites are essential for businesses to interact with customers seamlessly – now more than ever, it’s important that websites are well-designed and up-to-date, it’s often the first impression a customer has. of your company and we are satisfied with the results obtained for J2.”
Recent travel restrictions in the wake of COVID-19 have prompted J2 to increase its electronic footprint across its range to reassert its expertise and authority in the market. The website redesign coincided with the upcoming release of the latest version, v7, of the J2 Universal Tool-Kit, and the company is developing an ambitious series of video tutorials created for university students and professional engineers to demonstrate the avant-garde vision and dynamic approach to the company.
The new site includes strong color blocking and imagery to create a visually appealing site with a modern, interactive look and feel that reflects J2’s growth and accomplishments. Website navigation has been simplified with more user-friendly features and navigation, clearly displaying key information and J2 qualifications at a glance.
The new website positions J2 as an industry leader with a strong web presence and creative content that encourages action, contact and downloads from new and existing users. Built on Appetite’s “Tsunami Stack”, the website includes modern techniques and frameworks such as Tailwind and Alpine, optimized over time for custom speed and performance.
Designed to appeal to all target markets, including the UK, Chinese and Indian markets, the new website was launched earlier this month.