Is your business website mobile-ready?

Gone are the days when you could just assume that visitors would only browse your website through laptops and desktops. Portable tablets and smartphones are invading the digital arena. Since this shift happened so quickly, not all conventional websites were created with the sudden increase in mobile usage in mind for internet browsing. Surprisingly, even in this mobile-dominated century, many businesses don’t bother to test their website for mobile compatibility.

In general, mobile-friendly websites display well on Android and iOS smartphones, as well as tablets. Mobile optimization means that the website can easily adapt to the relatively smaller screen size and provide a user-friendly interface on mobile devices. Some metrics include longer, easier-to-understand text, touch-friendly page elements and navigation buttons, and fast download speed.

Did you know that 91% of smartphone users keep their mobile devices nearby, ideally within reach throughout the day? Think about how they will react if they have to keep squinting at the screen zooming in and out while struggling to click on a link. Well, if they have to constantly scroll from side to side to be able to read your content, they’re more likely to jump on competitors that are just a click away.

On that note, in this article, we’re going to look at whether your business website is mobile-ready. We’ll also go into detail about testing your mobile readiness and take a look at some info on mobile testing as well as other usability aspects. Let’s start with why you should test your website for mobile compatibility before it reaches your customers.

Why should you check if your business website is mobile-ready?

It doesn’t matter what device your users have to access your website. It all depends on how positive you make their experience when they browse your content. Having a mobile-friendly website is important for improving search visibility, lead generation, user experience, and brand identity. These are just a few of the reasons why businesses can no longer get away with non-mobile-friendly website designs.

One important area where smartphones have already taken over is the e-commerce sector. Even if your customers aren’t buying online, chances are they’re doing their initial research using their smartphone. According to Google reports, after 2010, the number of mobile searches quadrupled.

What was an exception decades ago has become the norm over the past decade. In April 2015, Google rolled out a massive update that negatively impacted websites that failed to meet mobile-friendliness standards. The language was not crossed out and the update deeply affected search results. Now that it’s clear why you should check if your business website is mobile-ready, let’s move on to how you can tell if your business website is mobile-ready.

Is your business website mobile-ready?

Whether your website’s end goal is to make sales, capture leads, inform potential customers, or educate. Ensuring compatibility with smartphones is mandatory. Here are some ways to determine if your business website is mobile-ready. We’ll take a look.

The best way to determine a website’s responsiveness is to test whether all the crucial details look and work well on a variety of smartphones and tablets. A responsive website renders content in such a way that users do not face any problem while using the features and functionality of the site. To test responsiveness, you can opt for a tool that allows responsive testing for multiple devices at once. LambdaTest offers an online solution mobile-friendly tester – LT Browser which offers more than 50 device viewports and also makes it easy to generate screenshots and record issues.

You can test your business website on different windows and resolutions. It features a side-by-side view with synchronization scrolling which eliminates the problem of switching between many devices. You can also add custom device resolutions and track all your tests with full-page screenshots and video recordings. Just one click and you can also get a detailed flagship performance report detailing stats like SEO, improvement reach, accessibility score, and key performance metrics.

Some other features include testing on different network conditions, responsive design testing with hot reload, double speed, tagging and annotating bugs, better collaboration and 24/7 support from the from technical experts. Besides mobile testing, you can also test website responsiveness on custom resolutions of tablet, desktop and laptop screen resolutions.

  • Do thumb clicks work?

Since we are talking about browsing the internet with portable devices, it is important to make sure that your website performs well when it comes to clicks. Nothing irritates the end user more than pinching the screen and zooming to click a button or link. If users have to cross this issue, it means that your graphics and text size is not optimized for smartphones. Thumb clicks are a must for a mobile-friendly website.

When testing your website for mobile responsiveness, check the clutter and if you find anything random, it’s time to declutter! Only a simple and clean layout can contribute to positive results. Complicated website designs and clutter fail to convince users that your website can meet their needs.

There is a limit to the amount of visual information the human mind can process. More elements than necessary scream too many bells and whistles. This blurs key information by distracting viewers to unnecessary elements. On top of that, the website loads slowly. This is why it is recommended to use limited and necessary graphics with clear text and plenty of white space.

If a website doesn’t load in a second or two, chances are your visitors will never return. There is no shortage of competitive websites that offer blazing speed with a brilliant design. To gain an edge over your competitors or at least stay on par with what they offer, it is important to test your website for mobile loading speed. Moreover, a faster loading website will provide clarity to your viewers in less time, thus motivating them to act quickly. Isn’t that a great way to boost conversions and of course, by extension, ROI?

  • Are all the forms working?

All potential customers need your contact form to work perfectly in order to contact you. The same goes for other forms that collect vital customer information. Check the responsiveness by tapping on the “Contact” page. Can you easily fill in all the information? Does he answer correctly?

  • Is your content placement correct?

While structural optimization is crucial for mobile readiness, you should always check your content placement to know if your primary focus is in place. Content on a website has the power to make or break the buyer’s journey. Therefore, your mobile website’s content hierarchy should be up to the type of interactions you want your visitors to have with your website.

For example, are you sure where the call-to-action buttons go? Can visitors easily see all important buttons? You can also check content placement with this 3 second method. Open your website on a smartphone and pinch your fingers on the screen until you can’t minimize the browser anymore. If content looks cut off or spills across the screen, that’s an indication of non-mobile friendliness.

What goes into creating a mobile-friendly site?

Unfortunately, it’s impossible to instantly make a site mobile-friendly. Luckily, it’s not as difficult as you think! If you have a well-coded and well-designed website with a database-driven CMS, all you need to do is test and update your current page templates.

One of the best ways to do this is to take a mobile-first approach. In other words, this method involves designing the mobile version of a website or webpage first. After that comes adding other improvements and features to the desktop version as needed. You can also follow an adaptive approach which involves redesigning an old web page to work perfectly with newer and smaller screen sizes. If you are building a website from scratch, building responsive sites should be your main focus.

In summary

The best way to rise above the digital dust is to adapt to this mobile-dominated world. In other words, businesses should start recognizing that they’re losing a lot of revenue if their websites aren’t mobile-ready. If you haven’t tested your website for mobile compatibility yet, now is the time! When visitors have a beautiful design, easy navigation, and a nice interface at their disposal, it increases your business’s online visibility. Moreover, it opens new horizons for your business by attracting more customers.

Do you think small issues like slow loading and text overflow are worth losing potential customers? The answer must be a resounding no. To meet the increasing number of mobile visitors, it is essential to provide them with an exceptional user experience. After checking if your business website is mobile-ready using the pointers above, it is important to immediately resolve related issues as soon as possible.

Daniel L. Vasquez