Importance of good website design for business

Most consumers research products and services extensively online before making purchasing decisions. A study by the eCommerce Foundation shows that 88% of shoppers research product information before purchasing online.

By CHRISTIAN KRUSE

Such buying behavior underscores the value of a content-rich, professionally designed website for a business. Additionally, consumers spend more time on beautifully designed sites than on simple, basic ones. Here are 10 ways good web design impacts your business.

1. Serves as a first impression for your business

Potential customers get their first impression of your business by viewing your website. They form an opinion about your business in seconds. You should therefore focus on creating a lasting positive effect on your audience in seconds by ensuring that your website is attractive, user-friendly, highly responsive and has a fast loading speed.

A site that looks unattractive or outdated gives a negative first impression of your brand. It drives potential customers away and leads them to your competitor’s page. But a decent website design helps keep your audience on your page, which improves lead conversion.

2. Builds trust and brand consistency

As mentioned above, your website design determines how most people judge the integrity of your business. Trendy and professional website designs tend to promote trust. On the other hand, outdated and unprofessional web designs make users doubt your credibility. Brand consistency is another notable way that a decent web design encourages trust. Consumers recognize important and successful brands simply by looking at things like their colors, logos, or styles. So it’s important to make sure that the things your customers identify your business with are reflected in your website design.

Make sure the outline, styles, and fonts are the same on all pages of your site. If each page has a different design, your site will appear unattractive and unprofessional. Building brand recognition will also become a problem as your target audience will not easily identify the elements that represent your brand.

3. Improves usability

A good design makes it effortless for visitors to find what they are looking for on your website. According to a 2015 web usability report, 86% of website visitors are looking for information about your products or services, 65% are looking for contact information, and 52% are looking for your company’s About page. Good web design makes these things extremely easy to find. Otherwise, your visitors will have a bad user experience and spend less time on your site.

Your website may work well, but poor design can make it difficult for visitors to use or find what they’re looking for. Users are likely to appreciate an aesthetic site more than a boring one, even if the two websites are identical in terms of functionality. This means that a good website design improves usability as well as the perception of usability.

Due to the complex nature of web design, consider partnering with a professional design agency. In the same breath, hire a reputable agency for translation services, to help you deliver insightful and consistent product messaging that resonates with your global customers, in any language.

4. Makes navigation easier

A high quality design makes your site easy to navigate. Many professional designers generally follow Hick’s Law when it comes to web design. This law basically states that the time it takes to make a decision is proportional to the number of choices available. If you have many choices, you will take longer to make a decision, and vice versa.

When professional designers build website navigation with Hick’s Law in mind, they want to simplify and reduce the number of options so that visitors can easily decide what action to take or where to go. Make your site easier to navigate by reducing the number of options to five or fewer. Take a look at your product menu and merge similar options into one option. This way, visitors will find your website easy to navigate and use.

5. Promotes your SEO strategy

Various web design components and techniques have a huge impact on your site’s content publishing ability, which in turn influences how major search engines crawl and rank your page. That aside, some web design components can harm your SEO strategy. One of the most common mistakes businesses make is prioritizing design over functionality, according to the Sydney SEO agency. In 2021, with over 58% of users choosing mobile as their primary search device, having a fast and responsive website is imperative for SEO.

To improve your page visibility, use SEO-optimized web design elements and techniques. If you feel strongly that this is not in your area of ​​expertise, you can always hire a competent SEO company that will optimize your website for search engines, drive organic traffic to your site, and improve your online presence.

6. Improves website loading speed

A well-designed site tends to load quickly on all devices, including tablets, smartphones, and desktops. A page loads in seconds thanks to the smooth grids and high-quality responsive visuals. A visitor is more likely to stay longer on websites that load faster than those that take a long time to load. In fact, one study found that 53% of mobile users leave a website if pages are unresponsive or take a long time to load (more than three seconds). The same study found that sites that load quickly keep visitors engaged for a long time and achieve a slight increase in conversion rates.

seven. Reduces bounce rates

Bounce rate refers to the percentage of users who visit a specific website and abandon it after viewing a single page. As stated above, a well-designed site with a fast loading speed means users will interact with your website for longer, which will lower your bounce rate. By spending more time on your site, visitors will be more likely to open other pages on your website, learn more about you and your business, view your products, and perhaps make a purchase.

8. Improve conversion

Good website design gives you the power over the eyes of your audience and allows you to direct them exactly where you want them to check out. By leveraging this ability, you can drive traffic to special offers, promotions, and calls to action. You can also help new and existing customers easily discover buttons and other clickable facets. This way, you will improve your visitors’ user experience and achieve higher conversion rates.

Another reliable way to improve your conversion rate is to make your site mobile-friendly. Remember that smartphones have a 64% higher conversion rate than desktop computers. So having a mobile-friendly website is a must.

9. Gives you an edge over your competition

If you want to outperform your competition and attract more customers, you need to make your website design twice as good as theirs. Identify the elements that will differentiate your business from others and integrate them on your site. The goal here is to show potential customers why your products or services are better than those of your competitors.

ten. Improve customer service and satisfaction

Your audience can get a glimpse of how you treat your customers just by looking at your website. If you don’t invest in your page design, your target audience assumes you won’t get their money’s worth. Make your business open and welcoming by investing in a bright, up-to-date, and eye-catching website design. Most importantly, make sure it has a simple yet smart navigation that can give your audience a pleasant experience every time they visit.

The farewell shot

Your website design can be the difference between success and failure for your business. This influences how your audience judges your business or brand. As such, ensuring your website design is aesthetically appealing, user-friendly, and mobile-friendly can go a long way to improving conversion rates, which translates to more revenue and a successful business. Last but not least, find ways to connect with international media and expand your target audience.

Daniel L. Vasquez