How to ensure that your business website earns the trust of your customers
Building trust with customers is important to growing a business. A high level of customer trust can lead to increased sales, brand awareness, and customer loyalty.
With the right tactics, your website can help you earn the trust of your potential customers. We are going to give you some tips to help you achieve this.
Website visitors won’t just believe you when you say you’re good at what you do. Instead, you’re going to have to prove it. There are many ways to show the value of your work on your website. Here are some forms of evidence you might highlight:
- Mentions in the media
- Case studies
- “Featured on” mentions from reputable publishers
Feature things like these on your website. Your homepage is a great place to start, as it will immediately show your website visitors who you’re worth working with. You can also place social proof such as reviews or testimonials next to your relevant products or services. Or, you can have entire pages devoted to reviews, case studies, or other social proof!
Let’s take a look at some examples of businesses that are doing a great job of proving their worth through their website for inspiration.
FreshBooks, a online accounting software company, displays social proof on its website. For example, on their service page, they have a short review of Pat Flynn, the host of AskPat 2.0 and Smart Passive Income. Flynn notes how much easier FreshBooks has made running his business. Additionally, FreshBooks has stars that tell website visitors that thousands of people love this service. Features like this can work together to build trust with your ideal clients.
Jambys, a loungewear company, also highlights reviews on its website. As you can see above, they have a graphic with dozens of bubbles containing testimonials from happy customers. These testimonials highlight the comfort of the products and the excellent customer service of the company. This is a unique way to incorporate reviews into a business’s website design while building visitor trust.
Unique design elements, like the speech bubbles used by Jambys, can grab attention and increase the likelihood that your testimonials will be read. Once the reader sees how many happy customers you have, they’ll be more likely to make a purchase.
You need to provide potential customers with the best user experience (UX) possible. If you have a poorly designed and glitched website, people will be much less likely to trust you and buy from you.
You need to work hard to make sure your website looks professional and is easy to use. Here are some suggestions to help you:
- Provide a clean and simple design
- Use high quality images
- Create quality content without spelling or grammatical errors
- Make sure your website is accessible on all types of devices, such as desktop computers and mobile devices.
Additionally, search engines prefer to send their users to websites that will be easy for them to navigate and use. This means that, if your site does not provide a good UX, it could have a detrimental effect on your ranking on relevant search engine results pages (SERPs).
Showing your ideal clients that you understand them is very important in building trust. One way to prove that you know what they need is to create content that they will benefit from. Content is an important part of any digital marketing strategy. It can help you show off your industry knowledge, demonstrate how your products work, and more.
You should also strive to answer customer questions with your blog posts. This will help you show them that you understand their concerns. One way to determine what questions your customers have is to do some keyword research.
There are tools available online that can help you with keyword research, including AnswerThePublic. Plug words and phrases related to your business into the tool, and it will provide you with a list of questions people are looking for answers to on any given topic. When you answer these questions in your content, your website will be more likely to rank well in the SERPs for these queries – this means you can drive high-quality traffic to your website and start building a relationship with them. people more likely to want to spend money with you.
Let’s take the example of a company with fantastic question-based content.
Harry’s, an online men’s grooming subscription box service, has a lot of great content on its blog. Their article on razor burn prevention, for example, answers common customer questions very well. The article covers the type of products to use, the different methods, and more. It’s a useful and comprehensive guide that shows the reader that Harry knows what he’s talking about when it comes to razors. This means that the article can build the trust of website visitors and encourage them to make a purchase.
Be sure to use your blog content to answer common questions your customers may have. This will help you build trust with your readers and showcase your knowledge, making them more likely to buy from you.
If someone has a question or concern about your products or services, but can’t figure out how to get in touch with your team to address it, they’ll be less likely to trust you and therefore less willing to make a purchase. You must therefore allow Internet users to contact you very easily from your website.
Be sure to place your customer service contact options where they are easily visible. Display your phone number on every page and consider providing a contact form that people can fill out to get in touch.
You can offer many contact options, including phone, email, and live chat. Be sure, however, to only offer channels that your team can handle. This will help prevent employee burnout and ensure that your customers get their questions answered quickly.
Here are some tips to help you get started:
- Communicate clearly with customers
- Use positive language
- Empathize with your customers
- Admit when you make mistakes
- Be solution oriented
If you provide top-notch customer service, people are more likely to trust you, which can help you build much stronger bonds with your customers.
Clients will feel much more comfortable dealing with people rather than a faceless entity. So to earn their trust, you need to make sure you put a face to your business name and the people behind it. This will help improve the success of your overall marketing strategy!
Here are some ways to put faces to your business:
- Have an “about us” page with photos of your staff
- Introduce your workers through your content
- Post behind-the-scenes content that shows what you do
These are very effective tactics for building trust with potential customers. Be sure to show images of yourself and your employees on your website, as well as on your social media pages. This will help you build trust with your readers and increase their chances of spending money with you.
Building a sense of trust with your customers is important for a successful business. In this article, we’ve covered how you can build trust by providing quality content, ensuring you have top-notch customer service, and more.
Need help? Check out the iLounge blog. They have influencer marketing guides, social media tips, and more.