How to choose the best website theme for your business?

While building your website, you need to pay attention to the web hosting plan, web design, specific features, functionalities, and customization options. But what if you don’t have any coding or web hosting experience?

Luckily, the best web hosting providers offer beginner-friendly services to ease the beginner experience, allowing you to build your dream website without knowing how to code. you can discover the top ranked companies on this link.

Yet, your website theme can make or break your online success. With the right design, you will quickly attract visitors. Similarly, you can “drive your audience away” with bad decisions. Learn what to consider to improve your website traffic. For now, let’s start with the basics.

Why is your website theme important?

Many customers choose their website themes just to make their site look more professional. And while it can help you in this endeavor, a website’s theme also affects basic website functionality, such as:

  • The rapidity: Poorly designed themes usually include a lot of external coding and functionality, which dramatically increases your theme’s size and loading time and slows down your website. You won’t encounter this kind of problem with a well-designed theme. Therefore, choose a well-designed theme that won’t slow down your site loading and help you get to the top of Google’s search results because Google takes both site speed and user experience into consideration.
  • Security: Attackers often find it easy to exploit themes that are not routinely patched for issues. The vulnerability persists if the theme is not updated. Hackers are constantly looking for websites with weak and old themes. Therefore, updating your theme regularly is essential for your security.

Questions to ask yourself when choosing a theme

Before selecting a theme, you need to ask yourself some crucial questions to help make your decision easier.

1. What would you like your website to look like?

The website theme determines the organization, functionality, and layout of your site. Are you creating a simple one-page site or do you need multiple sections with portfolios, maps, and video content? You should also consider industry and specialization to select the perfect website theme.

Five important design and accessibility factors should be considered when selecting the best website themes:

  • Content width design
  • Header layout
  • Navigation design
  • Logo placement
  • Usability and user experience

Content width design

Two content widths are generally available in site themes: full-width and boxed-width.

  • full width: It covers the full length of your screen. It is ideal for sites with lots of graphics and mobile-friendly themes.
  • Width in box: The left and right sides of the display are framed. It is advantageous for business-oriented websites.

Header design

Whenever someone visits your website, the header is the main thing they will see. Your site header should effectively convey the focus of your business to viewers.

Navigation design

The main tool for guiding visitors to your website is your navigation. Your navigation bar should have an attractive base color, be clean and simple.

Include the most crucial sections in your work and group them from left to right in terms of importance for easy navigation. Additionally, additional pages should be offered as drop-down menu options rather than presented in the menu bar.

Logo placement

The placement of your logo communicates a lot. Placing the logo on the same page as the main navigation works for businesses that are more concerned with services and products than their marketing. A centralized logo is effective for companies that work at establish their brand.

Usability and user experience

You need to think about the overall site theme usability and user experience. Your requirements should be met by the site theme you choose. More importantly, he needs a Optimized for SEO design, works perfectly, is accessible and mobile-friendly.

2. What kind of customization options does the theme support?

Most contemporary website designs allow for some degree of customization to match your current brand. Customization choices range from choosing a custom layout and content integration to choosing a color scheme and font and incorporating your brand logo.

Remember that changing the website theme should improve the template rather than requiring a total overhaul. Eliminate any themes with features you don’t need or will never use considering the features you need for your website theme.

3. Does the theme provide customer support?

Website themes should be backed by a theme builder who helps you out if you run into any issues, no matter how “usable” or “updatable” they are.

Choose a theme whose creator explicitly states that they offer customer service via phone, mail, chatrooms, and even tickets, so your website is published and available for browsing as soon as possible.

4. What type of theme do you need?

Static and WordPress themes are the two main categories of site themes.

  • Static themes: Use JavaScript to provide additional functionality like layout or input verification in addition to HTML and CSS to display your site’s content and appearance.
  • WordPress Themes: Use the PHP programming language and the MySQL database, which hosts all of your content. A site’s front end displays this information using HTML/CSS and JavaScript.


In many ways, selecting the perfect theme for your website is the same as buying your home. Be patient and keep in mind the issues mentioned above; your answers will direct you to your perfect theme. Be brave and try a theme you like. And always remember that you can change the theme if it doesn’t fit your business or if your requirements or preferences change!

Daniel L. Vasquez