Helpful tips for designers starting logistics web design projects

Like any other business, logistics companies need to have a strong market presence. A website provides a cost effective yet powerful tool to build brand awareness. It’s crucial to stand out from the competition, even in the online space. Web designers must use the latest trends and techniques to stand a fighting chance.

Our article will share useful tips for designers who are starting logistics web design projects. So what are they?

Start by sitting down with the client

Set aside time to sit down with a client. It is essential to understand precisely what they need. You also get a clearer picture of the business from the customer’s perspective. Such sessions are also fantastic brainstorming sessions.

You can ask all relevant questions. This allows for better translation on the logistics site.

Then do some market research

Logistics companies have different areas of specialization. Before embarking on a project, the web designer should conduct proper market research. The design and messaging should consider the target market.

Freight markets, for example, are the intermediaries between shippers and carriers. They are the bridge that connects the two without having their vehicles. Freight forwarders, on the other hand, offer a wider range of services. These include transportation, storage and packaging.

When thinking about design, focus on functionality and features. This will help elevate the logistics company in the public eye.

It’s also worth taking a look at competing websites. See how the audience interacts with the content. There are tons of tools available who can help with the task. Designers avoid mistakes that could lead to low user interaction. It also exposes the designer to ideas that can work well on the client’s website.

Now make an action plan

Think about the goals you want to achieve. The goal of the website should be to build brand awareness. This results in trust among the target audiences. Gather all the materials you will need to build that trust.

Ask the client for certificates, awards and testimonials. Also obtain proof of participation in industry bodies. Data that shows the capability of the business is also essential. When presenting them, take advantage of infographics to break down complex data.

Instead of having tons of text, simple graphs or tables should suffice. This information should go to the main page. Potential customers use it to decide whether or not to hire the business. The action plan will determine everything that goes into setting up the website.

Then, arm yourself as if you were going to a battlefield. Do you have all the relevant web design tools to do the job? You will need these tools to make designing a website much simpler and easier.

You will need a computer powerful enough to handle relevant software for design and coding. It’s a bonus if it’s convenient, especially for designers who are always on the go. Make sure you have the best laptop for design and coding. You don’t want project delays because your equipment can’t keep up.

Ensuring the functionality of the website

A logistics company’s website is more than just a source of information. The web designer must incorporate the right tools to increase functionality.

Have the relevant forms on the website to gain efficiency. Customers should also be able to place orders online. Make the steps easier by removing all the complexities that can end up confusing the customer.

The dashboard should be user-friendly. Customers and administrators should be able to use it easily.

Real-time tracking is an essential component of the logistics business. The sender and the recipient must know at all times where their goods are. It is also a fantastic way to induce customers to have more confidence in the logistics company.

Another critical addition should be the calculation of time and costs. Customers want to know when they can expect deliveries. They are also more demanding of transparency in how you establish costs. You’re cutting out a lot of back-and-forth that can lead to losing customers.

Payment and security for online users

Research shows that 87% of shoppers abandon their cart if the checkout process is too complicated. Of the 87%, 55% will never return to the website.

Increase efficiency and convenience for your customers by offering multiple payment options. Ensure customer safety by including proof of additional security measures.

Don’t ignore the importance of mobile

More than 50% of online users will use the mobile to browse the Internet. They use them when shopping or looking for services. Logistics companies cannot ignore the mobile platform when designing a website.

the mobile-first approach spreads. That means designing for mobile and optimizing for desktop. Getting the layout and content right is harder when it comes to smaller screens. Still, users must have a fantastic experience everywhere. This should apply whether they are browsing on mobile or desktop. Customers will also be able to access tracking information from their mobile phones.

Having an app can also be a good idea. However, not all customers will download the app for various reasons. This helps ensure that even when they are using the browser, the experience is great.

Think responsiveness and easy navigation

The web designer must ensure responsiveness and ease of navigation. The web hosting provider must provide sufficient bandwidth.

Bandwidth should handle any amount of traffic to the site. SEO techniques such as optimizing images for fast loading are essential.

A dedicated blog section can help position the company as an authority. Content is an easy way to do that. Online customer support is essential through the use of chats or other live media.

Final Thoughts

We have shared some useful tips for designers who are starting logistics web design projects. Sit down with a client to fully understand the business and what they need.

Make the website responsive and easy to navigate. Customers should have access to most features, resulting in greater efficiency. Real-time tracking, ease of payment, cost calculation and online ordering are key.

Mobile users should have the same excellent user experience. So start with a mobile-first approach, then optimize for desktop.

Daniel L. Vasquez