Fardella & Bell get a new website and brand refresh





If there’s one thing the Root Fifty-Two team loves more than anything, it’s having the creative freedom to bring a brand to life and do our thing! That’s why we were delighted when we started working with the Lancashire-based estate agents, Fardella & Bell.

The Fardella & Bell team focus on a personal, down-to-earth and modern approach to selling properties – and pride themselves on dispelling the stereotypes associated with traditional estate agents…something that certainly seems to work in their favour!

The business is currently going from strength to strength, having recently opened a new office in Padiham. So, looking for ways to celebrate and reflect this exciting time of growth for the company, the team at Fardella & Bell came knocking. Root Fifty-Two door in April – and I haven’t looked back since!

After several discussions with Aimee, the founder of Fardella & Bell, our creative team decided that a brand new website and rebranding was the way to go, and so we got to work!

Michael, our talented creative chefloved working on this project and worked closely with Aimee, to make sure the creative vision was the right one.

“We understand that having someone play with your brand can be really intimidating for businesses, as your brand is such an integral part of your corporate identity. So it was really great that Aimee and the team trust them completely,” says Michael, “Having the creative freedom to bring a brand back to life is something we all appreciate, and it means a lot when our customers are happy to pass the baton and let us do what we do. the best !

“I could see that the brand needed to be modernized and added some vibrancy to it, so we removed cool colors from the color palette and introduced warmer blues and creams to complement their existing mauve color.”

“We’ve also introduced new accessible typefaces to ensure the brand remains professional and consistent both in person and digitally – as well as handwritten features and personal touches here and there to reflect Fardella’s personal and friendly approach. & Bell to business.”

Once the design and branding was perfected, it was the turn of our talented web development team – who set to work creating a website that prioritized usability and customer experience, in order to increase conversions and inquiries for the business.

Lee, our web developerhad this to say…

“Working with the Fardella & Bell team was great; they knew exactly what they wanted and provided great feedback which always helps! »

“We’ve integrated Property Hive with the Fardella & Bell site, allowing them to sync their properties between Rightmove and their own site. Although I’ve worked with the Property Hive platform before, I didn’t put in the effort to make it as bespoke as we did for Fardella & Bell, so it was a great learning experience for me. familiar with their API.

Fardella & Bell Founder, Aimée said: “The Root Fifty-Two team are friendly and creative, just what we needed to refresh our brand and website, ready for the launch of our new store in Padiham. The team couldn’t be more approachable and knowledgeable, and they took the time to learn about our needs and wants in order to achieve our vision.

“We couldn’t recommend R52 highly enough! We couldn’t be happier with the end product. We believe the exceptional custom design compliments us as a company; more importantly, it reflects our values ​​and the services we provide to our past , present and future customers.

Discover the new Fardella & Bell website here!

If you are looking for ways to bring your brand back to life or reconnect with your clients and clients – contact our talented team of creatives on 01282 911910 or email us at [email protected]!

Daniel L. Vasquez