Centrick pushes the boundaries of web design for Kirloskar Vasundhara
In today’s fast-paced world, it’s far more important that a brand’s online presence be experiential and engaging, not just informational and transactional. Every minute spent with nature is beautiful, rewarding and refreshing, which is why this website refreshes every minute of the day to showcase nature in all its glory.
Of the carefully selected 1440 facts, 350 facts are synced exactly the minute you browse them. So if you are on the website at 4 p.m. it will tell you about the magical flowers of Peru called the 4 o’clock flowers. They bloom at exactly this time. At 5:12 a.m. he will tell you how San Francisco shook at exactly that time with an earthquake that was stronger than 10,000 lions.
Since nature is not precise, the rest of the facts sync with the time of day you are browsing the site. At 6 a.m. he will tell you about the polar bears starting their hunt, at 6 p.m. how the Mexican shell flower, also known as the tiger flower, opens in the morning and closes at that time so as not to never open again.
Since its architecture and its URL changed, its 404 pages or extinct pages, inform you about species today also extinct.
This website is a corporate website and information about its initiatives, future events, past photo galleries and video archives have not been forgotten. This website is conceptualized, designed, researched and written by Centrick Marketing Solutions LLP. Its development partner was Bright Brain.
Roy Menezes Partner & Chief Creative Officer says:
To create this, the boundaries between brand, art, copy and technology disappeared. It was the most collaborative and rewarding experience of my career. Given the importance of “Time” spent on a brand today, I’m sure the public will love spending a few minutes discovering nature through this site. At Centrick, we always put experience, engagement and recall at the heart of everything we do.
Gauri Kirloskar, Managing Director of Kirloskar Oil Engines Limited says:
We went to Centrick to revamp a static website into an experience that appeals to a global audience. By conceptualizing a website that shares a new fact about nature every minute of the day, they were able to not only get people to the website once, but to visit it throughout the day. We appreciate all the thought, hard work and love Centrick has put into creating an entirely new experience for Kirloskar Vasundhara.