Cargo’s New Collection of Website Templates Breaks Free from Convention

Over the years, dedicated website building services have all but eliminated the stress of designing and coding a site. Today, anyone can build a site quickly, affordably, and tailored to their needs, all without any development or coding knowledge. on computers and mobile devices.

But now we’re at the point where the popularity of certain templates has homogenized the web into a pile of rote interchangeable images and text to scroll through without surprise or joy. How to present your work without the boredom of the model?

Cargo – a niche website builder catering to the needs of artists, designers and other creatives who want to display their portfolios and projects online – is looking to open the doors to the convention, offering a new collection of 35 new user models meant to stand out, rather than blend in.

Beyond the numbers, these new Cargo models are a little weird, the online equivalent of a normcore outfit, with examples of sites featuring a certain degree of lightness and a greater level of interactivity that is sorely lacking. Internet nowadays.

Full-bleed animations, videos, and images, along with sizable sections with typography overlays, play an equal role in driving visitor engagement. It’s all wonderfully reminiscent of an earlier era of online design, when standards didn’t harden customer expectations and monetization didn’t dampen creativity.

Now that bandwidth is no longer a prohibitive commodity or mandatory coding expertise, it now looks as good as any looking to upgrade or design your first site – a proposition that I can take advantage of myself. noting that my site looks rather dated.

Cargo’s new designs are previewed at, and anyone can start designing for free here.

Gregory Han is a technical writer for Design Milk. Originally from Los Angeles with a deep love and curiosity for design, hiking, tidal pools and road trips, a selection of his adventures and thoughts can be found at

Daniel L. Vasquez