The need to create responsive websites with a compelling user experience to help sales has increased. But a good UX design must meet certain criteria, not only be attractive, but also meet customer requirements.
This article will help you understand a little more about the E-commerce website design services we provide.
It’s all in
Beautiful and intuitive design, aesthetic performance and smart user interface attract all consumers and improve the likelihood of purchase.
If you’re building an e-commerce mobile app, make sure it’s beautifully designed and adheres to design standards.
Advantages of e-commerce
Mobile commerce is any transaction made using a smartphone or tablet. The introduction of contactless payments, location tracking, mobile tickets and travel cards have spurred innovation. Here are some advantages that explain the popularity of e-commerce:
E-commerce applications allow users to shop on the go.
Mobile analytics allows businesses to effortlessly monitor customer activity and provide targeted product suggestions.
Push notifications allow you to immediately engage with customers and discover new marketing opportunities.
These applications may also use mobile device hardware features such as geolocation to provide more personalized interactions based on the customer’s current location.
How to develop a mobile user interface for an e-commerce site
1. SEQUENTIAL NAVIGATION
Navigation is essential in the design of mobile applications. The screen of a portable device has a limited surface which must be maximized. Instead of text links, designers use icons for the company logo, search, shopping cart, and category navigation.
Here are some recommendations for eCommerce navigation design:
- Make sure your logo is big enough to see.
- Label all confusing icons. While some are obvious (like shopping cart or search), others require more attention and should be clearly labeled.
- Your navigation menu is the most crucial point of interaction, so make it stand out and be contextually relevant.
- Place the search box prominently; people will use it.
2. SIMPLIFY THE UI
Small screens require a clear user interface. Therefore, adding too many components can confuse and alienate consumers. Your customers need to be able to easily identify critical application components.
So keep the screen clutter-free and just show the most important facts. Make sure your titles and descriptions are succinct and engaging. Avoid long paragraphs of text and elaborate headings.
3. BUILD YOUR IMAGES
Even though product photography is viewed on smaller screens, it still requires quality optimization.
Buying online relies on high quality photos and other visual elements. Your job is to make consumers feel authentic. It is therefore crucial to have great images that clearly show the product. Quality visuals improve brand trust and consumer loyalty.
4. OPTIMIZE REGISTRATION
Don’t force people to sign up for something they don’t want to do.
Some e-commerce applications require customers to fill out a lengthy registration form. In reality, users’ personal data does not need to be collected upfront. It’s okay if they don’t complete their profile. For now, all you need is your name, email address and phone number.
5. ASSIGN ACTION BUTTONS
Every e-commerce app has handy call-to-action buttons. CTA buttons help turn visitors into paying consumers. So make sure the call is simple, compelling and leads to a sale.
6. PERFECT YOUR CRATE
The checkout process is essential in any e-commerce application, so make it quick and easy.
Here are some strategies to speed up payment:
- Enable registration of cards and e-wallets for users.
- Allow quick payment through payment gateways.
- Provide clear product, price, and delivery information so customers can evaluate their cart before checking out. Include an estimated delivery date.
- Add a Save Later button.
- Reduce the number of input fields on the delivery address form. Asterisks indicate required fields.
- Use address searches and automatic suggestions.
- Enable address support and auto-complete to save customers time.
- You should also take into account that Internet users are impatient and do not like to wait. If it is slow, visitors will leave and go to a faster site.
7. USE TEMPLATES
The human brain quickly adapts to patterns, which greatly influences e-commerce user interface design.
To create simple navigation, use themes that people are familiar with on other e-commerce platforms.
This does not mean that you cannot develop other custom components. Consider templates when adding new components to help users navigate your app faster.
Thanks for reading our article. As more and more consumers shop on mobile devices, you need to understand their habits, expectations, and preferences. Of course, every product and every audience is unique, so do your homework and experiment to figure out what works for you. Keep an eye out for emerging trends, as many will be simple to apply.
follow this link https://elogic.co/services/ecommerce-consulting/ and order a web design consultation for business applications today!