6 Ecommerce Website Design Tips for Better Sales

E-commerce websites are an essential part of any business. They have become the most popular way to sell products and services online. A good website design can make or break your business, so you need to consider that.

It’s not just about aesthetics, though. Several factors contribute to the success of an eCommerce site, including layout, functionality, content, and more.

When it comes to e-commerce, design is key. It’s the first thing your customer will notice, and if it’s not up to par, they’ll leave your site without a second thought. Your website design sets you apart from your competitors and defines your customers’ experience. It has the power to make or break sales in seconds.

That said, if you want to improve your eCommerce website design to improve sales, here are some tips you can apply to your site.

1. Provide Simple Navigation

The design of a website is crucial for its success. This design is not just about colors. It includes layout, content and navigation. If a website is difficult to navigate or has confusing content, it will lead to low conversion rates. Simple navigation will help visitors find what they’re looking for quickly, improving their chances of making a purchase.

Simple navigation is a must for any eCommerce website. This will help customers find what they are looking for quickly and easily. This inclusion will lead to better sales as customers won’t get frustrated with the lack of simple navigation and abandon their cart.

Navigation must be intuitive and simple, so that Internet users have no difficulty finding what they are looking for on your site. It should also be accessible to the eye, with simple colors and fonts.

The most important part of navigation is to make it as simple as possible. The more clicks people have to make to find a product, the more they will give up and leave your website without buying anything.

2. Improves website data security

Every day we create more and more data. We store them on our devices, in the cloud, and for companies, on their servers. And every day, this information becomes more valuable.

The problem is that cybercriminals are also becoming more innovative and better equipped to gain access to the data you have stored in your system. The result is a significant increase in hacking attempts and data breaches.

It’s not just credit card information or your address. Everything from your favorite restaurant to what you bought last week is at risk of being hacked and sold on the dark web.

This phenomenon is why your e-commerce website needs an enhanced data security system to protect your customers’ personal information from theft or access by unauthorized third parties.

3. Focus on branding your business

Now more than ever, your eCommerce website needs to focus on branding your business for better sales. To do this, you need to have a clear understanding of what your brand stands for and how it might resonate with customers. This way, you can create a consistent customer experience across all channels.

Branding is the central pillar of success for any business. Branding is crucial because it differentiates your business from all the others in the market.

A company’s website should reflect its brand identity and personality and provide a pleasant customer experience. All of these factors will contribute to better sales and conversions.

4. Put your best products first

You need to put your best products front and center to drive better sales. The best way to do this is to display them prominently on your homepage.

Putting your best products front and center will make them more visible to visitors, which will make them more likely to buy the product. It would help if you also make sure to highlight the features of the products so that people understand the benefits they offer.

If you don’t put your best products on the front page, customers will be less likely to buy them and may buy a different product instead.

5. Make your site mobile and responsive

Mobile-friendly design is the future of e-commerce websites. It helps a lot to improve sales. Customers are always on the go and want to buy things from their mobile devices. So, if your website is not mobile-friendly, you will lose many potential customers.

You can use a responsive web design tool to make your website mobile friendly. You also need to ensure that your website loads quickly for mobile users, which is another aspect affecting mobile responsiveness.

Another way to make your site more mobile responsive is to invest in an app. You can develop e-commerce applications to make it easier for you to create a better mobile experience for mobile users who want to use your e-commerce website.

6. Make payment an easy process

A checkout process is a final step before a customer can complete their purchase. A smooth and transparent payment process will lead to increased sales.

It is essential to keep your checkout process as simple as possible. Simplifying things will help you reduce the number of steps it takes for customers to complete their purchase and increase the likelihood that they will complete the purchase.

Here are some features you can add to your e-commerce website to make your checkout process easier:

  • A single payment page
  • Automatic basket filling
  • One-click payment options


These website design tips will ensure that your e-commerce site gets better sales and improves the overall user experience on your site. Be sure to apply these tips to ensure you not only get better deals, but also that your website won’t be confusing to use and attract more customers to use it for a long time.

Daniel L. Vasquez