5 Website Design Tips for Law Firms | Good2bSocial media
[author: Noreen Fishman]
Your website is a reflection of your business. Ideally, this improves your brand image and voice, but there are many different directions you can steer the site in. However, there are a few law firm website design best practices that should always be followed. Truly awesome web design always supports positive user experience and effective functionality. Here are five simple principles to make your law firm’s website more appealing.
Website design tips for law firms
1. Keep your homepage simple and clutter-free
The front page of your website should convey your key messages instantly, without too much reading or clicking. Remember that people scan rather than read, so your website should be designed accordingly. Design to reduce attention span and focus on separating content and making material more inviting. Try these tactics for law firm website design:
- Keep your most important content above the fold.
- Space content out and use plenty of white space between elements.
- Communicate points with high-quality multimedia features like photographs or infographics.
- Be sure to include a call to action for the next desired behavior
2. Have a visual hierarchy in mind
Hierarchy is an essential part of a law firm’s website design. By properly using hierarchy in design, you can display your content clearly and effectively. The main principle is to draw the attention of site visitors to certain elements of the page in order of priority, starting with the most significant information. The main components involve size and weight, as well as the placement of elements. For size and weight, emphasize the main assets by making them bigger. Elements such as your company name and logo should be more visible. Readers tend to see the larger items first and then move on to the smaller items. In terms of element placement, you want to be sure your visitor’s eyes are pointing in the right direction. For example, place your CTA key in the very center of the screen. Then use color, contrast, and spacing to further accentuate the content. Always be aware of what attracts the most attention when adding to your web pages. Generally, a strip or grid layout is the best solution for establishing a visual hierarchy when it comes to law firm website design.
3. Write easy-to-read web content
“Readability” is a measure of how easily people recognize words and phrases on your website. When a site’s readability score is high, visitors can navigate it effortlessly. For better readability, try these tips:
- Make sure there is enough contrast between your text color and the background color.
- Use a larger font size (a best practice for body text is 16pt or larger).
- Choose plain fonts which are less decorative and simpler.
- Do not use more than three typefaces on one website.
To help establish hierarchy and organize text, use a variety of sizes and weights according to a consistent theme (e.g., larger heading, smaller subheadings, then smaller body copy).
4. Make sure the site is easy to navigate
Strong navigation makes things easier for your visitors and also sends positive signals to search engines. It’s good law firm website design practice to use your logo as a link to the home page in the top corner. Your website menu should be easy to find and structured according to the importance of each section. If your site involves a lot of scrolling, you’ll need a docking menu so visitors can jump to any part of it quickly. It’s also a good practice to put important links in the footer of your website. People expect to find contact information, social media icons, and other relevant links there.
5. Prioritize mobile friendliness
All of your visitors should be able to use your site relatively easily. Mobile users now account for more than half of website traffic, so modern websites need to take this into account. The mobile version for law firm website design should be cleaner and less cluttered than a desktop version. You can minimize page elements or collapse elements such as menus. The best way to accommodate mobile is to create a responsive website, which automatically adjusts to optimize the user experience based on the device being used.
In addition to studying law firm website design best practices, take the time to find inspiration in other websites and learn about the latest design trends. A high-end, responsive website is your best marketing tool. Whether you’re creating a new website or just want to refresh your current website to generate more leads, we can help.