5 Signs Your Website Might Be a UX Failure

User experience (UX) makes or breaks your website. You already know it ? With a bit of luck.

There are common scenarios where Whether people aren’t having a good time on your website and you’re the only one who thinks it’s awesome.

Here’s the deal… It’s not about you; it is their.

Most visitors aren’t on your site for an online vacation. They want to know, read or buy something. If they can’t find what they’re looking for quickly and easily, you’re done because there are a million other places they can try.

So be honest with yourself. If your website isn’t giving you the results you think it should be, maybe it’s time to look a little deeper.

What is the point of UX?

Contrary to popular belief, a beautiful website means nothing if it doesn’t work.

Your website may have commentary by Morgan Freeman and have a promotional YouTube clip featuring Ryan Reynolds, but if it’s not loading properly, the buttons aren’t working, or there are too many pop-ups with a button incredibly small closure, that’s meh.

No one is saying that pop-ups, ads, and good content are bad for UX, but moderation is what makes the difference between UX-friendly and UX-sucky.

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5 Signs of Epic Failure

  1. Insistent or effective calls to action

“BUY NOW” or “SUBSCRIBE NOW” calls to action are not a way to speak to potential customers. If you’re not using the language in person, don’t use it on your website.

For example, a one-liner followed by “buy now” is unacceptable in a physical store. Worse still, a salesman pops up at the entrance, asking you to subscribe.

You can’t expect people to buy or subscribe until they know what you offer, and your CTA language and designs speak volumes about how pushy and eager to sell you are.

  1. Infinite loading

Visitors don’t have the time or patience to wait for a tab to turn into a web page. In fact, they will get frustrated and disappear, long before you try to refresh the page.

Let’s say they go back to the search results and click on the next best thing. Relying on your competitors to have such slow loading speeds is not the best solution.

  1. Readability sucks

The design and copy of a website collectively contribute to its UX. Long sentences, misspellings and jargon can confuse or bore visitors. Likewise, busy, inconsistent, and buffered graphics can make the website look low quality.

A website is not a digital brochure, so try not to cram in as much information and graphics as possible. Remember that people are easily distracted and generally want to find what they’re looking for without too much text, ads or pop-ups.

  1. Little or no functionality

Have you ever heard the saying “Appearance is not everything”? Well, the same goes for website UX. There is no point in having a sexy website without functionality.

Functionality errors instantly repel visitors, because if your website isn’t working properly, what about your business? In other words, you can have the friendliest, most productive and most energetic sales team, but if your website is not functional enough to initiate contact, it just doesn’t serve you. It’s eating your lunch.

  1. Not responsive and not mobile friendly

If you think you can get away with a desktop-only website, you are seriously mistaken. People browse websites on their smartphones in waiting rooms, at home, at work, in restaurants, in parking lots and in restrooms, which means you lose all that scrolling if your website doesn’t is not mobile friendly.

Good UX equals better results

  • Relax with the demands and the garish language. Use the human instead Easy-to-follow CTAs.
  • Constantly check and optimize your site’s loading speed to avoid losing frustrated visitors.
  • Having blank spaces between sections helps the reader notice the important things and focus on one thing at a time.
  • Make sure web actions are functional, convenient, and consistent across your entire website.
  • Make your website compatible and responsive to mobile devices.

Additionally, you need the right expertise to set you up and help you improve website functionality and user experience. Contact the experts, InteractRDT knows all about UX optimization!

Daniel L. Vasquez