5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]

5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]

Deciding whether to hire a web designer or just purchase one of the thousands of web templates online can be a daunting task. For many people, hiring a custom web designer is a waste of money considering that you can purchase a website template for as little as $10. But one thing they forget is that cheap is expensive.

Did you know that you could lose 94% of your customers due to poor design and lack of confidence in your website design?

Infographic source – Custom Web Design vs Website Templates

Without further ado, here are 5 reasons why custom web designs are better than website templates:

  1. Custom designs give credibility to your business

While you are always looking for ways to save money, as a business owner, and increase your bottom line, buying a website template could be doing a huge disservice to your company. With a website template, it is impossible to differentiate your business and create an online presence unique to your business. Remember that your website is your storefront; it’s your marketing and should project your professional image. The more professional you project, the more credible you seem. Keep in mind that you need your business to stand out in the crowd and a website template might not be able to give you that.

  1. Custom web designs minimize limitations

Website templates are one size fits all. For example, they may not be equipped and ready with all e-commerce features. This means that they may have certain limitations which cannot be removed. Custom web design, on the other hand, will not have such limitations. Custom web design lets you choose what you want and how you like it.

  1. Custom design creates a cross-browser compatible website

A lot of people overlook this feature, but it can make or break your website. Not everyone uses the latest browser to browse the net. Some even use different browsers to access the same site. The only way to guarantee that your website will display properly on Mozilla, Internet Explorer, Google Chrome, Opera and Safari is to hire a custom web designer.

  1. Custom web design ensures your site is search engine friendly

A professional web designer will make sure your website is optimized for search engines. Getting the CSS and HTML code right and building your website that will give you a head start when it comes to search engines is essential. There are no such assurances in website templates.

  1. Custom web design ensures your website is tailored to your audience

If you have very specific requirements, you need a custom web designer. It is essential to have a website that reflects the needs of your customers. Generic models may not be able to take this into consideration.

However, there are situations where a website template may suffice. For example, if you don’t have the time, money, and resources to hire a custom designer, a website template might come in handy. But once you’ve built your brand and online presence, custom web design is essential.

Here are the additional pros and cons of custom web design over website templates.


Daniel L. Vasquez